Overall I’m satisfied with how the whole project turned out. The new site is visually much cleaner than the old site and does a much better job conveying information about the products.
Google Search rankings for the site as a whole increased dramatically. Results for critical keywords jumped as much as 40 places, bringing the FreeDoc website near or onto the first page of results. An increase in the number of users and the time spent on site was observed as well.
Given more time and resources, I would have liked to do more primary research to better determine the factors potential ECM purchasers use to make their decisions. By doing so, I could make the information gathering process even easier for them, increasing sales.
I also would have spent more time before wireframing the first part of the site learning more about WordPress and the layout tools it offers. By understanding what was and wasn’t possible from the start, I would have spent less time translating from wireframe to finished page.
Even so, the new website I designed provided a base for FreeDoc to anchor its new online presence. Combined with a new social media and digital marketing strategy, the company is well on its way to a modern digital presence.